Smog Armor
Smog armor is natural nanotechnology paint that eliminates up to 95% of indoor air pollutants within one-hour.
“My mission was to find something from nature that would heal and protect nature.”
Smog Armor’s Rise to Popularity During the Pandemic
The invention of Smog Armor paint couldn’t have come at a better time. It first launched in December 2019 as a Kickstarter campaign, right before the pandemic outburst. So naturally, it was a challenge to introduce new technology to the market, and of course, Tim and his team had to do their fair share of persuasive marketing. But as soon as COVID-19 hit, everyone wanted to get their hands on Smog Armor paint, and by everyone, that includes us at Top Doctor Magazine, who use Smog Armor paint in our Miami clinic and all our other upcoming clinics nationwide.
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Derek graduated from Patrick Henry College in 2009 with a classical education and degree in political science. After working with government programs, including White House initiatives, and working with non-profit government watchdog groups and big names like Star Parker, he concluded that he could bring even more value to these initiatives and groups if he helped them work on their storytelling.
More than 10-years later, Derek has worked with big brands and initiatives, like serving as Robb White’s chief marketing officer to convert his Robb Report business principles from magazine to digital catalogs and online market reach and expansion. He’s also worked with Tony Robbins’ own coach and helped launch business-to-business as well as business-to-consumer initiatives with Top Doctor Magazine. He actively serves on the advisory board to Speaking Empire which has trained prodigious entrepreneurs like Russell Brunson for the past 10+ years. He continues to bring value to non-profit organizations like Love of Gray that has seen a strong boost during the COVID-19 pandemic in connecting the younger generation with the elderly, bringing awareness and love and service to their doorsteps. Most recently, he’s worked on initiatives with Danny Bauer and Better Leaders and Better Schools to help school teachers, administrators, and principals navigate the tricky waters of reopening education in the U.S. and abroad for Fall 2020.
Honestly, the best way to tell any story is through positioning, branding, and storytelling and the best way to tell stories is through video. Derek attributes much of the success of the brands he serves to simple, powerful, consistent, and visually compelling messaging. Working with cutting edge technology tools like Virtual Reality videography as well as traditional video production helps craft stories that sell because they communicate.