What began as a son’s desperate attempt to help his ailing father has evolved into a global wellness movement with a clear mission: to provide accessible, non-invasive solutions for stress and burnout.
Pulsetto was born from the shared vision of two innovators from Lithuania: Povilas Sabaliauskas, a biomedical engineer with a passion for advancing wellness, and Vitalijus Majorovas, a dynamic strategist guiding Pulsetto’s business development. The company developed its flagship product, a sophisticated vagus nerve stimulation (VNS) device designed to bring balance and calm to the lives of people overwhelmed by the demands of modern life.
Sabaliauskas’s journey to co-founding Pulsetto is not just a business success story; it is a deeply personal one, forged in the fires of a life-altering tragedy. In 2019, his father’s health began to decline, and a definitive diagnosis remained frustratingly out of reach for medical professionals. Despite Sabaliauskas’s extensive professional network of top neurologists and neurosurgeons, which he had cultivated through his previous work with advanced medical devices, he was unable to acquire a non-invasive VNS device for his father in their home country of Lithuania.
“I was completely unaware that some treatments are not readily available in smaller countries. It was never a problem we had faced before,” Sabaliauskas recalled. That frustration and sense of helplessness ignited a powerful resolve.
“Being an engineer, I was determined to build a solution myself,” he said naturally.
He poured all his energy into the project, but time, unfortunately, ran out. His father passed away in 2019, before the device could be completed. The project was shelved, but the experience planted an indelible seed, a commitment to ensure that others would not have to face the same barriers to care that his family had. That seed would later blossom into the company known as Pulsetto.
The Rise of Pulsetto: A New Approach to Stress Relief
The global upheaval of the COVID-19 pandemic provided an unexpected catalyst for the company’s creation. As lockdowns took hold and daily routines were upended, Sabaliauskas found himself with newfound time to reflect on his past projects and the pressing needs of the world. It was during this period that he and his co-founder, Vitalijus Majorovas, a close friend with a strong background in business development, recognized a widespread and growing need for accessible mental wellness solutions.
The timing was perfect, and the personal tragedy that had once halted the project now provided a powerful motivation. The prototype device, initially built for Sabaliauskas’ father, was tested by Majorovas’ wife, who had long suffered from debilitating cluster headaches. The device provided her with meaningful relief and was a turning point that confirmed its potential was far greater than a single-use project.
“We see a clear trend: people are increasingly seeking non-verbal, non-pharmaceutical approaches to mental health,” Sabaliauskas explained. “Many want autonomy and control, and Pulsetto delivers just that.”
This philosophy quickly became the bedrock for the vision Sabaliauskas and Majorovas were determined to create.
Their company, officially established in 2021, quickly gained momentum. It secured an initial seed funding of 60,000 euros, a crucial first step that allowed them to develop a marketable product. This was followed by an exceptionally successful crowdfunding campaign on Indiegogo, which raised approximately 200,000 euros. This influx of capital allowed the company to move beyond product development and focus on critical areas, like marketing and scaling its operations to meet the very apparent high demand.
Pulsetto’s growth has been nothing short of remarkable. The company has seen its revenue increase by a staggering 3.5 times since 2023. To date, they have sold more than 200,000 units and are expanding rapidly, with a sales presence that now spans over 70 countries. Their market strategy is dual-focused, targeting both business-to-consumer (B2C) and business-to-business (B2B) markets in Europe and North America. This expansion is a testament to the product’s effectiveness and the company’s strategic mission.
Pulsetto FIT: A Redesigned Device for Enhanced Comfort and Performance
In a strategic move to further solidify its market position and address user feedback, Pulsetto introduced the Pulsetto FIT in July 2025. This new product is a significantly redesigned version of their original VNS device, with a primary focus on improving user comfort and overall effectiveness. The new device is built to be more inclusive and user-friendly, featuring interchangeable, soft padding in two different sizes. This thoughtful design change makes it more accommodating for a broader range of users, particularly for women who had previously noted that the original device was too large for a comfortable fit.
According to a press release, the Pulsetto FIT also boasts a 20% longer battery life, a critical upgrade for daily users. The user experience has been meticulously refined with a gentler two-second ramp-up at the beginning of each session and a smooth fade-out at the end, eliminating the jarring starts and stops of earlier models. The new ARC neckband is crafted from a more flexible, medical-grade ABS plastic, which is designed for increased durability and long-term wear.
Beyond the hardware, the Pulsetto experience is now more holistic. The accompanying app has been updated to foster a vibrant sense of community, allowing users to share their personal stories of stress relief and recovery, and to access a curated library of articles on mental well-being. This focus on community and user experience is a core pillar of the company’s philosophy, transforming a simple wellness tool into a supportive network.
Vagus Nerve Stimulation: New Data Confirms a Powerful Impact
The vagus nerve is a critical biological pathway and a key component of the parasympathetic nervous system, which is responsible for the body’s essential “rest and digest” response. In today’s high-stress environment, chronic stress can severely disrupt this delicate system, leading to a cascade of adverse health effects, including burnout, anxiety, and poor sleep. By delivering targeted electrical impulses, Pulsetto’s VNS device helps to stimulate this nerve, rebalancing cortisol levels and guiding the body back to a state of calm and restoration.
Recent clinical data provide compelling evidence of the device’s efficacy. A rigorous four-week study involving 40 participants who used the Pulsetto device consistently showed remarkable improvements across key wellness indicators. The results were both significant and rapid:
- Cortisol levels, the primary stress hormone, decreased by an impressive average of 40% in more than 70% of users.
- Psychological stress symptoms, as reported by participants, dropped by a substantial 55.9%.
- Anxiety levels were reduced by a notable 45.3%.
- Sleep disturbances decreased by 41%, highlighting the device’s ability to promote restorative rest.
These results were most prominent within the first two weeks of consistent use, suggesting that the neuromodulation effects of the VNS device are not only measurable but also fast-acting.
“It’s gratifying to see respected figures like Peter Diamandis and Bryan Johnson organically include us in their routines,” Sabaliauskas remarked. “It confirms we’re building something useful not just for stress relief, but also for long-term well-being.”
With the new data and an enhanced product, the company is gearing up for a significant and strategic push into the U.S. market. Physical retail launches are planned for prestigious locations like Smartech Selfridges in London and Times Square in New York City in September. With a growing body of scientific evidence supporting its effectiveness and a deep-seated commitment to user-centric design, Pulsetto is poised to become a transformative force and a leading player in the rapidly expanding wellness technology space.
Looking to the Future: A Commitment to Health and a Legacy of Hope
The story of Pulsetto is a powerful fusion of personal motivation and professional innovation. What began with a son’s heartfelt desire to help his father has evolved into a company dedicated to enhancing the health and well-being of people worldwide. Povilas Sabaliauskas and Vitalijus Majorovas’ journey to establish the Pulsetto brand is a testament to the idea that some of the most impactful innovations are born from our deepest personal struggles. The tragedy of losing his father to an undiagnosed condition ultimately fueled Sabaliauskas’s mission to prevent others from facing similar helplessness and to democratize access to cutting-edge health technology.
As Pulsetto looks ahead, the company is not just focused on market expansion but on building a legacy of hope and empowerment. The introduction of the Pulsetto FIT and the compelling clinical data confirming its efficacy are not endpoints, but rather milestones on a much larger journey. The company’s impressive growth and its broad international reach, spanning over 70 countries, underscore the universal demand for the solutions it provides. With a strategic focus on both B2C and B2B markets, and planned retail launches in major global hubs, like London and New York, Pulsetto is strategically positioning itself to become a household name in wellness technology.
This commitment extends beyond product sales. The company is actively raising a Series A round of funding to further accelerate its research, development, and market penetration. With the backing of influential figures who organically integrate the device into their daily routines, Pulsetto is gaining credibility and traction in the wellness community.
Sabaliauskas, Majorovas, and their team are driven by a belief that everyone deserves to have control over their own health, and that non-invasive, non-pharmaceutical tools can play a crucial role in managing the stresses of modern life. The story of Pulsetto is a narrative of resilience, a tribute to a father, and a beacon of hope for a healthier, calmer future. It serves as a reminder that even in the face of immense loss, purpose can be found, and a powerful, positive legacy can emerge to help countless others.
Discover how Pulsetto is transforming wellness. Explore their technology at https://pulsetto.tech/.
