In today’s world of healthcare, where individuals seek holistic and alternative treatments to avoid invasive surgeries and heavy pharmaceutical reliance, AuraWell emerges as a leader in providing accessible, effective solutions. Alane Paulley and TJ Blandford are at the helm of this pioneering movement, working to redefine personal wellness through high-powered Pulsed Electromagnetic Field (PEMF) therapy. Their journey with AuraWell is a story of passion, innovation, and commitment to making advanced wellness tools available to everyone.
Alane Paulley: From Television Producer to Wellness Advocate
Alane Paulley’s path to AuraWell is a unique journey. Coming from a career in television production, Alane initially found herself in the wellness space through a family connection. Her father, a pioneer in PEMF therapy, primarily used the technology on horses, creating a niche business in animal wellness. When Alane witnessed the broader applications of PEMF for humans, particularly the stories of people who used it for pain relief and recovery, her interest grew. With encouragement from her family, she left television production after six years to join her father’s business and eventually took over operations when he retired.
Seeing PEMF’s benefits firsthand fueled Alane’s drive to make the technology more widely accessible.
“There are so few options that don’t involve surgery or medication,” she explained.
Her dedication to the cause became a mission: to develop an FDA-cleared, consumer-level PEMF device that people could use at home. Today, AuraWell’s products allow users to address chronic pain, improve mobility, and promote faster recovery—all from the comfort of their own homes.
TJ Blandford: Bringing Expertise in Medical Sales and a Personal Passion for Recovery
Joining Alane at AuraWell, TJ Blandford contributes his extensive experience in medical sales, training, and management. With two decades of industry knowledge, TJ was drawn to AuraWell’s mission and saw an opportunity to contribute to a transformative healthcare solution. A former college and minor league baseball player, TJ experienced firsthand the physical toll sports can take on the body. From demanding schedules to constant injuries, he recognized the need for natural recovery solutions.
“We’re not treating symptoms; we’re treating the root cause,” TJ noted, underscoring PEMF’s role in supporting the body’s natural healing abilities.
For TJ, joining AuraWell was not just a career move but a chance to lead a team that could significantly advance the wellness of athletes and others. He now oversees the sales force and expansion into the medical market, focusing on educating practitioners and consumers about the efficacy of PEMF therapy.
The Science Behind PEMF: How It Works and Why It’s Needed
PEMF, or Pulsed Electromagnetic Field therapy, isn’t a new concept. The Earth itself emits a natural electromagnetic field. When astronauts first ventured into space, they experienced a condition known as “space sickness” due to the lack of exposure to this field. NASA’s research in the 1960s and beyond led to a greater understanding of how PEMF could benefit health by mimicking the Earth’s natural magnetic frequencies. The basic premise of PEMF is to reintroduce beneficial magnetic fields to the body to support cellular function, reduce inflammation, and promote healing.
Alane explained that modern life inadvertently shields us from the Earth’s magnetic fields, creating what’s known as “Faraday cages” around us. These invisible barriers are caused by rubber-soled shoes, car tires, and even cell phone radiation, which prevent beneficial magnetic fields from reaching us. AuraWell’s PEMF devices reintroduce these fields, enabling the body’s cells to repair and regenerate naturally.
“We don’t heal you; we take away everything that’s stopping you from healing yourself,” Alane emphasized.
Unique Features of AuraWell’s PEMF Devices
One of the defining features of AuraWell’s devices is that they’re FDA-cleared for home use—the first high-powered PEMF devices available outside of a clinical setting. Unlike many consumer PEMF products that only deliver low-frequency pulses or require a doctor’s prescription, AuraWell devices provide a higher intensity that users can feel immediately. With adjustable settings, users can tailor the treatment to their specific needs, making the devices suitable for both general wellness and targeted recovery.
Alane highlighted the practicality and convenience of AuraWell’s products: “You can have one of these devices in your home, use it while watching TV for 30 minutes a day, and support your body’s optimal function.”
This accessibility allows more people to experience the benefits of PEMF therapy, addressing issues like chronic pain, inflammation, and even anti-aging concerns from the comfort of their homes.
Applications and Benefits of PEMF Therapy
PEMF therapy has a wide range of applications, from pain management and injury recovery to anti-aging and improved athletic performance. TJ explained that PEMF works by sending electromagnetic pulses through the body’s tissues, penetrating up to 16 inches to reach cellular levels. This process helps cells become more permeable, allowing better oxygenation and nutrient absorption while expelling toxins. The result is reduced inflammation, less pain, and increased mobility.
The concept of PEMF as a “nutrient” is central to TJ and Alane’s philosophy. Just as we need water, air, and vitamins to survive, our bodies also benefit from exposure to PEMF. By restoring this natural energy source, PEMF helps the body maintain peak performance, making it an appealing option for athletes and everyday users alike.
Beyond sports and general wellness, Alane and TJ see future applications in women’s health, orthopedics, and geriatric care. With an aging population, the need for non-invasive, supportive therapies like PEMF will only grow.
“We’re giving people tools to live independently and improve their quality of life as they age,” said TJ, noting that AuraWell’s devices can slow down some of the physiological processes associated with aging.
Shaping the Future of Healthcare
The impact of PEMF technology goes beyond physical benefits; it represents a shift toward more holistic, preventive healthcare. People today are increasingly skeptical of pharmaceuticals and are looking for science-backed alternatives that don’t carry side effects. The COVID-19 pandemic further underscored the importance of personal health management, and AuraWell is positioned to meet this demand with accessible wellness solutions.
Alane envisions a future where PEMF therapy is part of people’s regular wellness routines, much like taking vitamins or exercising. “Imagine if people started using this technology in their 20s and 30s as part of a preventative wellness plan,” she said. “We could potentially slow down or even stop some of the health issues that arise later in life.”
This proactive approach to wellness could transform how we think about aging and healthcare. TJ highlights that instead of relying on medication or surgery as the first line of treatment, PEMF offers a natural alternative that addresses the root causes of issues rather than merely managing symptoms.
Making a Mark in Sports and Beyond
AuraWell’s devices have already gained traction among top athletes and sports teams, from Major League Baseball players to MMA fighters and Kentucky Derby-winning jockeys. Professional athletes constantly seek ways to enhance their performance and recover faster, and PEMF therapy has become a valuable tool in their training regimens. By making PEMF technology available to the public, AuraWell hopes to bring these same benefits to people everywhere, reinforcing the idea that everyone deserves access to high-quality wellness tools.
As TJ pointed out, if PEMF therapy is trusted by elite athletes with access to the best healthcare, it can undoubtedly benefit the general population.
“Everyone else, professional athlete or not, needs to be using this as well,” he insisted.
Educating Healthcare Professionals and the Public
AuraWell is also committed to educating healthcare providers on the benefits of PEMF therapy. The company provides extensive training for doctors and practitioners, along with access to a comprehensive PEMF training library through a third-party association. This ensures that doctors and their staff are well-equipped to operate the devices and explain their benefits to patients. AuraWell also supports rental programs, allowing doctors to recommend PEMF devices for home use as part of a patient’s recovery plan.
Empowering People to Take Control of Their Health
At its core, AuraWell’s mission is to empower people to take control of their health. By making PEMF technology accessible and easy to use, they are giving people an alternative to invasive treatments and medications with unwanted side effects.
“People want scientific, alternative wellness options they can use at home,” Alane said, emphasizing the growing demand for tools that support health and well-being without pharmaceuticals.
As Alane and TJ look to the future, they envision a world where PEMF therapy is mainstream, used in homes and clinics alike as a natural, effective way to promote healing and longevity. AuraWell is poised to lead this shift, breaking down barriers to wellness and making high-powered PEMF therapy an essential part of everyday healthcare.
From Innovation to Everyday Wellness: Aura’s Impact on Modern Health
Through AuraWell, Alane Paulley and TJ Blandford are at the forefront of a wellness revolution. Their dedication to advancing PEMF technology, making it accessible, and promoting its benefits positions AuraWell as a leader in holistic health. With the power of PEMF therapy in the hands of consumers, AuraWell is paving the way for a future where people have the tools they need to support their health naturally, without reliance on medication or surgery. As the demand for preventive, holistic wellness grows, Alane and TJ’s vision of accessible, science-backed wellness solutions stands as a beacon of innovation and hope in modern healthcare.
As a regenerative, longevity, clinic owner this is a must have
I cannot believe how quickly a cut and a sunburn healed after my PEMF session. I ended up buying a machine and starting a business, because I saw firsthand what it can do to help my body. Thankful for AOPP and MagnaWave for fighting for our rights to use these machines.