Key Strategies to Accelerate Your Medical Practice through 2020
Imagine, if you as a doctorcould be as good at the business side as you are at medicine. You’d have greater in-come streams, more productive staff, more efficient practice, and greater valuation of the practice. What if you were able to cater to niche markets, and bring in new services, and all while not having to hire more staff, disrupt your patient flow, or add more real estate.
“Great things are not done by impulse, but by a series of small things brought together…” Van Gogh
Learning as you go along is not a strategy for good business. It eventually could lead to poor management and, ultimately, burnout. Author Podcaster, Brian Hazelgren, has trained over 85,000 business owners, started the Entrepreneurship Center at the University of Utah, training over 3500 plus MBA students, and has had 17 years in the Healthcare coach-ing medical professionals. He has generated over 1.3 billion in new income for hospitals and physicians and is the best-selling author of 16 books on entrepreneurship and personal development.
His latest training, The Physicians Game Plan – MBA for Doctors, is the 16th book in a long line of successful books authored by Hazelgren. Doctors usually have a difficult time maneuvering through the complex maze of business, and being shut down for ten weeks due to the Covid-19 virus made matters even worse
Most doctors are brilliant when it comes to science and medicine, but time restraints and lack of business coaching in the areas of marketing, administrative, billing, HR, building a positive culture or finding new ways to drive extra in-come tend to be a mystery to front line healthcare professionals.
“I have been involved in medicine since 2003 dealing with the intricacies of working with physicians and generating new streams of income,” states Hazelgren. “Physician en-trepreneurs are vital to the advancement of medicine. Physicians with a business background – coupled with their incredible medical skills are literally an unstoppable force. This system has over 6,000 hours of dedicated time and over 400 hours of research behind it to help physicians dramatically grow their practice.”
Physicians receive extensive training in medical knowledge and technical skills – but they rarely are taught to communicate effectively or lead a team, or even create a marketing strategy to grow their practice. Business school is based on understanding efficiency and effectiveness…and any entrepreneur must learn how to be efficient in businessto stay afloat. Yet, medical training teaches about saving the patient at all costs. These two bases of teaching are in direct conflict with one another. However, physicians with business training can see both sides to help the patient, while at the same time being cognizant of cost and efficiency issues. “There is plenty of data showing the presence of a physician owner is associ-ated with higher quality care, including better structure, efficiencies, processes and outcomes. I have been in the medical field for a long time and have designed systems to help create new income streams for physicians and hospitals that reached over $1.3 billion. The systems work when they are followed.”
Hazelgren brings over three decades of successful business operations and has been involved in over 1,000 startups. He, along with three other successful entrepreneurs, helped launch the Entrepreneurship Center at the University of Utah back in 2001. He then went on to lead the team that generated $1.3 billion for children’s hospitals. He has trained over 85,000 business executives and students over 30 years, and today he runs a successful business delivering new streams of income with various products and services to physicians around the world.