INFORMNITY, LLC. is a company that creates novel technologies and identifies new applications for already existing technologies, integrating them in multi- and cross-disciplinary systems. The company seeks to co-opt and support nature’s engineering and crafting of processes. They also provide an intellectual framework and financial partnerships ranging from cell therapy (stem cell products such as tissue allografts, suspensions, and wound healing patches) to regenerative medicine, which supports and encourages the body to heal naturally and has no significant side effects. The mission of INFORMNITY is to “offer the highest quality of safe and scientifically-based products and services that support the best health outcomes at lower financial cost with no adverse health side effects,” according to their website. Dr. Benjamin Arthur, the founder and chairman of INFORMNITY, LLC., has become a prominent figure in regenerative medicine. He is also the founder of The Right Shake, LLC., which is a company focused on using meal replacements customized to each person’s needs based on genetic profiles. Among his other companies, Dr. Arthur is a co-founder and partner of PolyRegen Biosciences, Provitx, and Renover. “I’ve always been interested in trying to help people through our knowledge and development of new technologies and cutting-edge scientific discoveries from a multi- and cross-disciplinary perspective. So, I was initially involved with a lot of studies specializing in the area of Molecular Genetics and Behavioral Neuroscience and formulating bioscience models by application of mathematics to medical systems,” Dr. Arthur shared.  He was a senior research scientist at the University of Zurich, where he helped train graduate students on manipulating genes in the brain to study instinctive behavior and more. Dr. Arthur has received his experience and training from some distinguished institutions such as the Johns Hopkins School of Medicine in Baltimore, MD and the Mayo Clinic, Rochester, MN, for practical training in basic medical and clinical research, the California Institute of Technology, University of Zurich, and Swiss Federal University, Zurich, ETHZ for molecular genetics and neuroinformatics, the Courant Institute, NYU for Applied Mathematics, and the Wharton School of Business an UPenn Engineering for Technology Management. He spent years of his time in Regenerative Medicine while receiving his degrees and doctorates in medically related fields on scholarships and fellowships he earned. Dr. Arthur returned to Zurich, Switzerland, after an NIH postdoctoral Fellowship in the USA to conduct research and train students in neurogenetics and behavioral ecology. It was during this time that he discovered and named a new “organ,” Prolatus, in one of the animal models in his efforts to unravel the mechanism of the enigmatic female cryptic choice phenomena in sexual selection. After spending his time training and teaching others, he wanted to enter the commercial space to help real people with his research and studies. “I wanted to enter the commercial space because I wanted to be able to use some of the capabilities I had learned to address problems that people face today within the medical area,” he shared. When he first decided to enter the commercial space, Dr. Arthur went to UPenn to study business and engineering at the master’s level. He co-founded a technology consulting company called Ventis, which helped companies take technology and translate it from the laboratory to a minimal viable product. Ventis helped these mostly startup companies establish their technology businesses, raise funds, and develop optimal exit strategies. “I help people choose the kind of lifestyle that will optimize their life because, in the medical field, it is as important to know what kind of patient you have as what kind of health issue they are presenting, paraphrasing from Sir William Osler’s quote of Parry of Bath. So, it pays to know your patient’s genetics! Also, prevention is key. The sooner you understand your unique situation and start taking measures to deal with any eventualities, the better. A stitch in time saves nine! ” he said. Individualization in the medical field is vital since every single body is different, and personalized precision healthcare can help with this. Through his multi-disciplinary research integrating discoveries and technologies from various disciplines, including molecular genetics, applied mathematics and regenerative medicine, Dr. Arthur is able to bridge the gap between an individual’s specific needs and what the medical field has to offer as solutions to many issues that require personalization in order to be addressed suitably.